A system based on a strong partnership requires rules. The rights and obligations of the partners are set out in the franchise agreement. Strong brands in particular have to rely on sound principles, secured in an open system which guarantees sustainable success in the market.
By placing owner operated Franchise Stores in various strategic places throughout the country, Core offers you the opportunity to enter a growing market segment at a still affordable price with lots of growth potential. Franchisees previously engaged in the Hotel, Restaurant or similar industry will be able to rely on their extensive product and industry knowledge, yet enjoy the benefits of a more regular working time environment. The Hospitality Industry is at a turning point with a lot of opportunity. This will be recognized by many people and as always the market will react without delay. Those that become part of it early will undoubtedly be the ones to recap the bulk of the rewards.
HELPING YOU TO HIT THE ROAD RUNNING
• Area Selection
Finding appropriate premises is key to a successful operation. The Franchisor’s extensive experience in this regards, will help the Franchisee to make the right decision. All aspects in terms of size, pricing, location and operational suitability will be assessed by the Franchisor once a property has been proposed by the Franchisee. Lease negotiations can be guided too, but it is up to the Franchisee to make use of legal services where appropriate.
• Setting Up Shop
Stores range in size from a minimum of 200sqm to a large 400sqm, all fully branded and stocked with all the key product and operational facilities. Staff is trained at our Head Office in Cape Town or Johannesburg and an extensive Operational Manual, outlining all aspects of procedure, is made available.
• Induction Training
The emphasis lies on product and sales training as well as gaining early momentum. Although you will get retail traffic, the drive lies in taking the Brand and product to the market – Core’s winning Sales Methodology.
We will guide you on product selection and help to ensure that your stock levels are correct. Core will use our buying expertise and the economies gained through bulk buying, giving you a competitive advantage.
• Admin Setup
We all know it is not a sale until the cash is in the bank. We have a well defined debtors process and will provide training on this essential aspect of the business.
SALES & BRAND SUPPORT
We provide the following Marketing tools to ensure sales growth and brand activation.
Core Catering annually have several stands booked at the Hostex Trade Show. Often the Core Stand is the largest at the show.
Core Catering has a rugby box at Newlands to entertain your valued clients
We are the only supplier in our filed that regularly brings out their own extensive product catalogue Social Media Core Catering has grown their Facebook following substansionaly the last couple of years. Keeping our followers up to date with everything Core! From the latest product launches to event and charities Core is involved in.
Our in-house graphic designer assists all branches with templates and adverts for print ads
Shop Input on how to keep your shop display looking fresh and interesting as well as continuous merchandising advice and support.
Our website is continuously updated with the latest information relating product, promotions & hospitality news and much more.
Each franchisor receives a comprehensive folder outlining the Company Identity, which when followed, assist in building a stronger brand across the board. Our brand identity is the complete alignment of what customers see, hear, read about and experience.